Downtown Hays invites the community to bundle up and experience the magic of the 25th Annual FrostFest Illuminated Parade at 6 p.m. on Sunday, Dec. 7. This year marks a major milestone as FrostFest celebrates a quarter-century of glowing floats, community pride, and holiday wonder — and with 50+ registered parade entries, it’s shaping up to be the most spectacular procession yet.
This year’s theme, “Timeless Traditions,” reflects the parade’s long-standing place in Hays’ holiday season. Floats and entries will shine in a nod both to the parade’s 25th anniversary and to the nostalgic traditions that return year after year.
“Reaching 25 years of FrostFest is something truly special,” said Lee Ann June, Executive Director of The Bricks. “This parade is woven into the heart of the community. Families come every year, businesses and organizations pour their creativity into their floats, and the glow on Main Street feels like pure Christmas magic. We couldn’t be more excited to celebrate this milestone with a record number of entries.”
This year, FrostFest also honors the Christmas Magic on Main Street Tree Topper Sponsor, Werth Wealth Management, who will serve as the Grand Marshal of the 2025 parade in recognition of their generous support of the Christmas Magic on Main Street imitative.
In addition, thanks to the support of the Hays Convention & Visitors Bureau, parade participants will compete for cash prizes across multiple categories including among others, People’s Choice — adding an extra spark of friendly community competition to this year’s festivities.
The FrostFest Illuminated Parade is part of the larger Christmas Magic on Main Street season — a community-driven initiative supported by sponsors, donors, and volunteers who help bring festive events, lights, and holiday activities to Downtown Hays.
Spectators are encouraged to arrive early, dress warmly, and enjoy the twinkling lights, festive music, and community spirit that make FrostFest a beloved holiday tradition.
A Season of Magic Continues
The FrostFest Parade is one of many free, family-friendly events offered as part of Christmas Magic on Main Street, supported by sponsors at every tier — from Candlelight Contributors to Tree Topper and Secret Santa sponsors. Their commitment helps keep these experiences free and accessible to all.
For full event listings, parade details, and seasonal activities, visit www.downtownhays.com.
